How Champagne Is Characterised As An Investment
For many, Champagne is synonymous with extravagance and luxurious opulence. From Napoleon to Sir Winston Churchill and the Russian Tsars to Coco Chanel, Champagne has been an exclusive status symbol throughout history, glorified in Hollywood by world famous people like James Bond and Jay Gatsby.
Without losing its exclusive character, Champagne has to some extent become a common household item, with stratospheric consumption as a result. From private homes, to restaurants, bars, hotels, nightclubs and better flights, the sparkling drops are flowing. This has created an attractive environment for the Champagne investor – because while consumption is taking place, there is no significant tradition of collecting and storing, which makes the mature bottles even more attractive.
Champagne has consequently been a category on the rise for several years. Incomparable distribution networks, extremely strong brands and international appeal have made Champagne one of the most important forces in the wine market, and there is no doubt that this is a category to keep an eye on in the future. As an example, China as a key market for Fine Wine, which has been a major driver for booming price increases (first in Bordeaux - now in Burgundy) is only now starting to open its eyes for the sparkling wines.
Another interesting feature of Champagne is that prices for the best Champagnes are still low compared to top wines from some of the other major categories. Combine this with high supply, even higher consumption, a commitment from the producers to promote Champagne further, and a minimal tradition of collecting and storing, and we have some very attractive opportunities for the investors, who in the future will be able to offer perfect, mature Champagne.
